I have a sinking feeling that G.I. JOE is going to bomb at the box office when it opens next week. Being a fan of the franchise as a kid, I was excited when I heard about this live action version last year. Unfortunately, what Batman did so right, it looks like JOE did all wrong. The power behind cartoon or comic resurgence is in the gritty, real life application of its characters. Fans like to experience the dark reality of these imaginary worlds. And from recent previews, it looks like JOE has gone the 12-year-old popcorn route instead. Granted, this worked for Transformers (which was actually somewhere in between), but I don't see it translating here. The one liners feel forced and the action looks like it's too rooted in fantasy. I guess we'll just have to wait and see. Hopefully I'm wrong for the franchise's sake.

















