Jackassalope

New Tiger Ad

Check out the new Nike/Tiger ad. It's pretty good. At first I thought it was trying too hard. But the more I thought about it from Nike's perspective I realized the appropriateness of its tone. The ad uses the voice of Tiger's late father to talk about lessons learned. More so, I think it's comparing Nike's relationship with the superstar to that of a parent. Perhaps Nike wasn't angry, just sorely disappointed.