Like the rest of the blog-o-sphere I, too, have an opinion on this year's crop of Super Bowl Ads. I will keep my thoughts short and sweet.
Winners:
VW: Both the Darth Vader spot and the new Beetle spot were great. The Darth ad was cute, inexpensive to make, and shows that a grand idea doesn't always need a grand budget. The Beetle ad was fast, fun, and a great teaser at what's to come for the car brand.
Chrysler: While the Imported from Detroit ad was emotional and epic, I can't help but feel like most people aren't going to remember it as Chrysler's. But the execution was strong enough to earn top marks in my mind.
Runner Up - Groupon for making fun of Tibet. But they should have said, "Tibet isn't free. Either is their food. But with Groupon I can at least get it for half price."
Losers:
Doritos: Despite some funny ideas, I really think Doritos fell short on all of its spots. Either the production value lacked or the jokes were too thin to really make them epic enough for the Super Bowl. Yes, the dude sucking his co-worker's thumb caught me off guard, but I was completely let down by the follow-up pant smelling gag. And the pug jumping through the door could have been 25 seconds shorter.
Sketchers: Could an ad try any harder to be sexual without hitting the mark. Kim Kardashian's monotone delivery completely negated her sexiness. Some people shouldn't have lines, plain and simple. Fortunately for her, she can share the blame with the lifeless script.
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5 comments:
Did you realize the Doritos spots were made by "up and coming" film producers? Winners got a trip to the superbowl & their commercials to be aired during the superbowl & some money. Plus you know I'm pulling for the pug spot! I'm not saying that justifies them completely, but that explains their lack of budget production.
I do agree with you on the VW commercials. Awesome.
The "up and coming" thing makes sense because they were all close. They just fell short. And to be shelling out that much money for commercial spots in media buys alone, you would think they would want a more refined product.
Imported from Detroit was perfect. But Eminem? Do you really want him to be the face of your comeback? No thanks. You just lost all those blue collar Americans you were talking about and anyone who dislikes hip-hop.
VW gets it.
Don, I get your point about Eminem. As a counter to that, the car they are pushing isn't directed at blue collar America. Blue collar Detroit is different than blue collar Indiana. I can see both sides.
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