Outdoor Retailer

Outdoor Retailer was a great experience, but I never realized how many brands are trying to say the same thing. Currently, the outdoor industry is predicated on being green and taking the aspirational to the tenth degree. It's not a bad message, but it feels like they're talking to themselves instead of to 90% of their consumer base.

It may be because I come from rural America, but most people I know who actually live and play in the outdoors in the outdoors have other concerns. They want a product that works first, looks good second, and make them feel badass. I don't need a boot that can be recycled after it summits the Himalayas. But I do need something that will dominate Forest Park.

Work Stuff

We got a ton of B-roll footage during some recent athlete photo shoots. This is one of the digital spots that came from it.

My Work Lives

Check out this product review on the Baileyworks Super Pro. It utilizes both videos I did for them back in the day. Simple yet satisfying.

Hell Week

This week was reminiscent of high school football two-a-days. A body numbing workload that led to at least one person throwing up from exhaustion.

After some series sweat, we finally launched And1's new site. Of course, it took some hardcore cramming, a lot of yelling, and a couple of tears to do it. My mentally recovery is slow. Hopefully, I will be able to blog more soon.

You can check out the site here. Kamp Grizzly helped create the bitchen video on the homepage. The next one is going to be even better. Kudos.