Thursday, January 29, 2009

The End is Near

With over 4-million sold, the Snuggie is becoming this decade's Pet Rock. Yes, the blanket with sleeves is selling fast despite or maybe because of it's cheesy late night TV ads. 


This is amazing, this blanket has arms, so you can drink your beer and change the channel without having to expose your elbows to the icy cold conditions in your living room. How did I live without it? Yes, that was my inner dialogue just now. And yet, despite my own convincing arguments, I still fought off the urge to grab the phone and make an order. 

Talk shows, comedians, and bloggers continue to mock this ingeniously simple design (me included), but people keep ordering more. Go figure. I guess you can never underestimate the power press...good or bad.


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