Thursday, November 12, 2009

Nice Try Captain

Captain Morgan's Spiced Rum has had some fairly clever campaigns of late. They've also had a few fall flat like the dudes in the bar impersonating doctors and male book cover models. No, no, Captain. Try again.

They did recently step outside the box with a campaign that would have donated money to an NFL charity for every time an NFL player struck the Captain Morgan pose during a game. I used "donated" in the past tense because it was cut ceremoniously short today. Despite being an ingenious guerrilla marketing campaign, it was also a violation of NFL rules. Read more about the specifics here.

NFL players may have a little Captain in them, but they better not show it during NFL games.

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