I was about to make my kids some Hamburger Helper last night when I noticed one of the lamest taglines I've ever seen. In a giant yellow starburst on the box, it said "Now Better Tasting!"
Wow, that doesn't inspire a lot of confidence. I would understand if it said something like "Now with more flavor!" But better tasting? It might as well have said, "Hamburger Helper. Our old stuff tasted like shit."
I think it's just the verbiage "better tasting" that throws me off. It just feels incomplete. Come on, Hamburger Helper, let's step up your game for the next round.
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