Lign Golf: For dudes who play

I've never actually bought a Lign shirt, but I still hit up their site every once in awhile. I dig the vibe and style of the brand. Of course, if the fit and wear aren't any good, they won't progress.

Regardless, I think they're hitting a consumer segment that's only going to grow - dudes who play golf. Not guys who play but dudes. Not retirees with nest eggs or Porsche drivers who live on the hill. But the dudes who serve you drinks at the bar and design your websites. The dudes who play Tiger Woods on the PS3 when it rains and hit the links when it's sunny. The dudes who have etiquette but don't get bogged down in the rules. It's tempered rebellion. It's generation now.