Nike has always created good spots. They are more than commercials. Commercials sell things. Nike sells inspiration, ideas, and ambition. You see, there's a big difference between a commercial and what Nike does. Commercials are 30 seconds long. Nike uses as much time as it needs. Commercial have scripts. Nike tells stories. Commercials are discarded and forgotten while Nike can save what it creates, reuse it, and still make something that resonates beyond the norm. It's a pretty amazing thing.
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