Jackassalope

The Sprite Commercial is Creepy

What's the deal with the Sprite commercial where the dudes are drinking soda on a scorching day then out of nowhere start jumping into each other and turning into water? I get the reference, but why do all of the other dudes start bathing in their newly liquefied friends?

If my buddy ran across some pavement, jumped into some random dude, and turned into liquid, I wouldn't run through his watery remains. I wouldn't soak in what's left of some dude like it's a refreshing cure for a heat wave. That's just weird. And this commercial is on all of the time.

Quit freaking me out, Sprite. Where do these people go? Is it like Logan's Run where they think they are traveling to an alternate universe but really, they're just dying?