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And1.com Gets Flashy
The fruits of my recent labor, I was the copywriter and project manager on the And1.com launch. The new And1.com combines old school wisdom with new school fresh. Frank created a layered homepage that invites you into the world of the Tai Chi Prophet, a new character that interacts with consumers and spreads the wisdom of ball. You can discover the Tai Chi Mid, find a retail location, or follow the Prophet on social media sites like Facebook, Twitter, and YouTube. At the very least, the Prophet allows you send smack talk messages or inspirational proverbs to your friends. Listen to his words and your game will follow.
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