Jackassalope

$5 Headache

When is genius just wrong or even mean? When it come in the form of an advertisement. But not just any ad, one with a jingle and cheesy actors. It’s like when Ricky Martin sang “Shake your bon bon, shake your bon bon.” I still wake up singing those ridiculous lines. No Ricky, I don’t want to shake my bon bon, and I don’t want you to be my Latin lover. And now I’m tormented by a new pain and misery. It comes in the form of a $5 foot-long.

Subway’s new commercial is getting back to their roots. They’re attacking their foot-long subs slacking sales (I’m alliterative) head on. If you can’t out wit the consumer, then beat them over the head until they submit. That is not a quote from the ad firm, but it might as well could be.

Yes, I understand its simplicity. Yes, it gets back to Subway’s roots of selling the foot-long. Yes, I know its genius, but if I never have to see or hear it again that will be too soon. It just repeats itself over and over again, $5 foot-long, $5 foot-long, $5 foot-long. The deal had better only go on for a limited time, as promised by the ad, or I just may FREAK OUT.

So please excuse me while I go shake my bon bon.