Heineken Spots a miss?
Heineken has released two new spots to be aired internationally and on it's website areyoustillwithus.com. I will note that the spots were produced through the agency JWT and are primarily used internationally.
Both spots are close to good but definitely fall short of the "Walk-in Closet" and "Walking Fridge" spots that came out earlier this year. More than anything, I think the tagline "are you still with us" isn't strong enough to carry a campaign about beer. It's a line that would work better with Chevrolet's reinvention campaign. That's my take anyway.
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