There's a local company in Portland that's been around for a short while now, and I dig what they're doing. It's a golf apparel company called Lign. They cater to my age group. That being old enough to be responsible and young enough to feel lame about it. We embrace tradition while trying to carve out our slice of originality. We bet a beer on a par 3 KP and don't mind when we lose. We think the drink girl driving the cart is hot but won't make a fuss about it. We speak it like it is, but end it with a "sir." So Lign, I salute you. I'm excited to see what's next.
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