Friday, May 07, 2010

The Fridays :(

There's nothing worse that an unproductive Friday. They usually follow Thursdays that are jam packed with down to the wire gettin' it doneness. The days that require the come-from-behind creative brief rewrite minutes before the client arrives just to spend the rest of the day combing over the final product. Your minds all geared up. You're ready to rock'n roll. Then Friday rolls around and the energy's gone. For whatever reason, nobody's peering over your shoulder, counting down deadlines, or cracking whips. The clock becomes the enemy not for lack of time but for excess.

And so I wait...Try as I might to be motivated, to trudge forward alone and without direction, I end up sitting and waiting instead. Tic...Toc...Tic...Toc. Damn you Friday.

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