Nope. Wrong. It's got some great moments, but the casual fan gets lost in the storyline. A great ad captivates, motivates, and grips the core, enrolls the casual, and inspires the fringe. The specific athlete stories in this ad don't translate to those beyond the core. It would have more impact if were broken up into three or four separate pieces and run as individual spots in a campaign. The casual and fringe consumers wouldn't get as confused but still get wrapped up in the action. It's a montage of cliche soccer scenes mixed with too many stories. Good but not great.
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