Friday, March 07, 2008

The Italian B.M.T.

I finally found out what the B.M.T. stands for in Subways Classic Italian B.M.T. sandwich. After much speculation among my office mates, I finally decided to find out for sure. No, it doesn’t stand for Buff Muffin Tamer. Nor is it an acronym for Bacon, Meat, and Tomato. Come on people.

With all of this nonsense being thrown around, I finally wrote Subway and simply asked them. Within 3 days I received this official reply:

In response to your question the acronym B.M.T. stands for Big, Meaty, and Tasty. In the early days of SUBWAYR Restaurants it was a promotion that was based on the Brooklyn Manhattan Transit that went along with the SUBWAYR theme.

So there you have it. Although is started out standing for the Brooklyn Manhattan Transit, is has since been changed to mean Big, Meaty, and Tasty. I guess noting is set in stone; except for the statue of The David... Wait a minute, is marble considered stone?

1 comment:

Eric Strahl said...

Hey uhhhhh, where do I sign up for the jobs where you have the free time to write letters of inquiry to Subway. Props to Subway for answering fan mail and to Lucas keeping those investigation skills sharp. Eat Fresh baby.